Convert Interest Into Income

Our Customers, In Their Own Words…

Raul Guerrero

“We recently started an Intentional Direct Mail campaign. I don’t know how they do it but now that I am able to send a postcard to a lot of the people that visit my website, I get another opportunity to have that person call me. The whole process was simple. Our campaign has only been running a few days but we already booked a great move and I am looking forward to getting many more!”

Raul Guerrero
Chapa's Moving Express, LLC.
Luke Ciancibello

“We’ve never experienced such a swift and positive response from any form of advertising! With less than 50 Intentional Direct Mail pieces sent, we’ve already made 3 sales totaling over $4,000. We feel great about the money invested in Intentional Direct Mail and look forward to seeing what potential customers can be acquired in the future.”

Luke Ciancibello
Schultz Upholstery
D. Seuss, Co-Owner

“We’ve started our IDM program recently and we’ve already gotten two calls. One call could work out to be a $10,000+ job, easy. We’re excited for this program, and to see what it will bring in the months to come. It already looks like it’s going to be gold for Indian Wells Glass.”

D. Seuss, Co-Owner
Indian Wells Glass & Mirror
Patty Horner, Marketing Director

“Early in the process with the Intentional Direct Mail re-targeting program we quickly experienced several redemptions from the mailed postcards. A pixel was given to us to place on our site for tracking purposes and it was very easy to install. We look forward to seeing some new faces in Wayside, thanks to this intent-based marketing campaign.”

Patty Horner, Marketing Director
Wayside Furniture
Crystal Balfany, Media Buyer and Digital Marketing Coordinator

“Working with Upsnap to offer our clients a new and top of the line product has been extraordinary. Our clients have seen quick and noticeable results that have moved the enrollment needle. I tested this product for our client and found when landing on the designated page, I received the mailer within three days. The mailer was of great quality and cardstock. I recommend this product to anyone looking to integrate traditional marketing mailers with digital advertising component.”

Crystal Balfany, Media Buyer and Digital Marketing Coordinator
25th Hour Communications.

“We’ve never experienced such a swift
and positive response from any form of advertising!”

Luke Ciancibello, Schultz Upholstery

Case Study

Schultz Upholstery, April 2018

Problem:

Schultz Upholstery primarily receives new client leads from their website and ranking on Google.
Print advertising in local ad magazines and newspapers has failed them in the past
and they were looking for another outlet to drive sales.

Solution:

Feeding off the solid local website traffic that Google drives to their website,
Schultz felt that the premise of following up with site visitors with a targeted postcard
featuring a strong offer to drive home a sale made a lot of sense. It turns out they were right!
Within days of the campaign beginning they experienced their first sale and
have quickly closed two more for a total of $4,300.

Campaign Statistics

Cards Mailed:
49

Cards To Be Sent:
201

Response Rate:
6.1%

Results:
For every $1 spent on Intentional Direct Mail they’ve earned $43 — Outstanding ROI

“What’s a good response rate percentage
for Intentional Direct Mail campaigns?”

It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs.
Currently sitting at 10:1, Lloyd’s RV experienced a powerful return on their advertising spend.

ROI Study

Lloyd's RV

For every $1 spent on Intentional Direct Mail, Lloyd’s RV Center has earned $10.

Lloyd's RV Intentional Direct Mail Experience:

Upon enjoying such a strong ROI on their first Intentional Direct Mail campaign,
Lloyd’s RV was quick to renew their account and got another campaign started immediately.

ROI Study

Thiel's Home Services

For every $1 spent on Intentional Direct Mail, Thiel's Home Services has earned $20.