Schultz Upholstery, April 2018
Problem:
Schultz Upholstery primarily receives new client leads from their website and ranking on Google.
Print advertising in local ad magazines and newspapers has failed them in the past
and they were looking for another outlet to drive sales.
Solution:
Feeding off the solid local website traffic that Google drives to their website,
Schultz felt that the premise of following up with site visitors with a targeted postcard
featuring a strong offer to drive home a sale made a lot of sense. It turns out they were right!
Within days of the campaign beginning they experienced their first sale and
have quickly closed two more for a total of $4,300.

It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs.
Currently sitting at 10:1, Lloyd’s RV experienced a powerful return on their advertising spend.
Lloyd's RV
For every $1 spent on Intentional Direct Mail, Lloyd’s RV Center has earned $10.
Lloyd's RV Intentional Direct Mail Experience:
Upon enjoying such a strong ROI on their first Intentional Direct Mail campaign,
Lloyd’s RV was quick to renew their account and got another campaign started immediately.

Thiel's Home Services
For every $1 spent on Intentional Direct Mail, Thiel's Home Services has earned $20.
